Builders’ General is an established retailer of building materials and supplies in central NJ, with a great reputation among contractors throughout the state. But among homeowners and non-tradespeople, their overall visibility was minimal, and the public’s perception was distorted. Builder’s General approached Splendor with a two-part goal: let people know that there are 5 great locations around the state, and educate people on the great resources and wide variety of products the business carries. Challenge accepted.
world-class digital media planning and placement
We embarked on a digital marketing program through mass awareness channels comprised of strategic, targeted visuals and language that highlighted and showcased the knowledge, expertise and experience of the Builders’ General staff and leadership. This has led to more online traffic, expanded reach, and brand recognition in the community.
focus on relevant geography
social media marketing
Builders’ General needed a social media strategy to grow their community and reach. We showcased their products but also promoted their overall brand and personality. By presenting information about their products and services with light, inviting language, we’ve been able to increase interactions, expand the brand, and boost engagement.