Natural food colors. Supernatural creative.

WEBSITE DEVELOPMENT, MARKETING, & STRATEGY

Sensient Food Colors

CHALLENGE

Sensient Food Colors, a global leader in food color innovation, faced a critical challenge: unify its messaging across international markets while asserting a clear, authoritative leadership position in a complex, highly regulated industry.

Despite having the most advanced technology and safety protocols in the sector, there was no clearly established benchmark for colorant safety or innovation. Sensient needed to define that benchmark and have the world take notice.

SOLUTION

Splendor partnered with Sensient to architect a scalable, global brand ecosystem built to elevate perception, standardize communications, and reinforce their unmatched leadership in food science and safety.

sensientfoodcolors.com

Deliverables
Messaging and brand platform for Certasure®
Microsite-style blog content and design
Video and motion graphics
Social, digital, and marketing communications
Ongoing strategic and creative support
Print materials including annual report and sales collateral
sensient website
What We Delivered
  • INDUSTRY-DEFINING BRAND POSITIONING

    We developed the foundational strategy and messaging behind Certasure®, Sensient’s proprietary food colorant safety initiative. By formalizing what safety should mean in this space, we helped Sensient communicate what the industry standard should be where none previously existed.

  • GLOBAL BRAND EXPRESSION

    We designed a sophisticated, unified visual and verbal identity system that is applied consistently across Sensient’s global presence including North America, Europe, Latin America, South Africa, Brazil, China, and the Asia-Pacific region. From website and digital platforms to social and print, the brand now speaks with one global voice.

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  • IMMERSIVE CONTENT EXPERIENCE

    We reimagined Sensient’s global blog as an interactive, content-rich platform. Each article functions as a microsite merging thought leadership, scientific depth, and award-winning design to engage R&D specialists, brand leaders, and food scientists worldwide.

  • ONGOING GLOBAL MARKETING SUPPORT

    Our partnership continues through strategic and creative support, including branded video, motion graphics, sustainability storytelling, social assets, and long-form content that consistently reflect Sensient’s innovation leadership.

Global Food Colors Blogs
Business Impact
  • INDUSTRY LEADERSHIP REINFORCED

    Certasure® is now the recognized gold standard for food colorant safety.

  • GLOBAL BRAND ALIGNMENT

    Unified communications across 7 international markets and internal teams.

  • ELEVATED THOUGHT LEADERSHIP

    Sensient’s content platforms position the brand as the definitive authority on natural food color safety and innovation.

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  • AWARD-WINNING RECOGNITION

    Creative work has been honored across design and food innovation industries.

  • SUSTAINED GROWTH & INNOVATION

    Splendor continues to serve as Sensient’s strategic and creative partner, helping fuel a globally scaled, future-forward brand.

Certasure
annual report design
annual report design
Global Food Colors Print Collateral
brochure design
annual report design
Global Food Colors Blog Design
Global Food Colors Advertisement
Global Food Colors Digital Ads

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Web design & marketing for Sensient

Frequently Asked Questions

Who designed the Sensient website?

Splendor partnered with Sensient to design a modern, visually refined website that supports the brand’s global presence and communicates complex offerings with clarity.

What was Splendor’s role in the Sensient website project?

Splendor led the website design effort, combining UX/UI design, visual storytelling, and content strategy to create a cohesive digital experience aligned with Sensient’s brand and marketing goals.

What makes the Sensient website design successful?

The design balances strong visual impact with usability, ensuring visitors can easily explore Sensient’s products, capabilities, and innovation-driven story across industries.

Who handles Sensient’s marketing?

Splendor partners with Sensient to support marketing strategy and execution, helping translate complex offerings into clear, compelling brand communications.

Who designs Sensient’s marketing materials?

Splendor designs Sensient’s marketing materials, ensuring consistency across digital, print, and campaign assets while aligning with the company’s brand standards.

What was Splendor’s role in Sensient’s web design and marketing efforts?

Splendor led web design, creative direction, and marketing design, aligning visuals, messaging, and structure to create a cohesive brand experience across platforms.

How does Splendor support Sensient’s marketing goals through design?

By combining strategic thinking with strong visual design, Splendor creates marketing assets that improve clarity, reinforce credibility, and support engagement with key audiences.

What was the goal of Sensient’s web design and marketing work?

The goal was to elevate Sensient’s brand, support marketing initiatives, and deliver a consistent, high-quality experience across the website and supporting materials.

Branding agency in New Jersey and Florida

Splendor, a leading creative agency, partnered with Sensient Food Colors to rebrand their groundbreaking Certasure Program. The Certasure Program is regarded as an innovative breakthrough in natural food color safety certification. Splendor crafted a transformative brand position to captivate both established customers and prospects. Drawing upon Sensient Food Colors’ unwavering commitment to purity and transparency, Splendor meticulously crafted Certasure’s message and tone.

Splendor drove the “certainty” aspect home with Certasure’s branding, creating a compelling narrative that resonates with the highly scientific-minded customer base. The agency emphasized Certasure’s role as a guardian of trust and safety in the realm of natural food coloring, positioning it as the safest choice for those who demand purity and certainty.

The brand positioning articulated by Splendor empowered an omni-channel campaign that drove the messaging across multiple demographics and a wide swath of marketing channels. Through innovative storytelling and immersive branding strategy, Certasure was introduced to a wider audience, attracting seasoned industry veterans and industry newbies alike, with its promise of unrivaled standards and commitment to natural food color safety.

Video Production for Global Client

The ultimate expression of this brand position was an award-winning video Splendor produced. This 60 second piece tells the Certasure story in an eye-catching way, complete with script, storyboard, animation, motion graphics, and video editing.

Creative Design Agency for Food Color Brand

Splendor, an award-winning creative agency with offices in New Jersey and Florida, consistently creates gorgeous and visually appealing designs for Sensient Food Colors through monthly blog designs across global regions. With each iteration, Splendor expresses creative and functionality, crafting immersive blog experiences that represent Sensient’s innovative food color offerings and industry-leading insights. Harnessing their creative savvy, Splendor crafts dynamic blog designs that transcend geographical boundaries, harmonizing aesthetics with Sensient’s top level thought leadership. These blog designs stand as vibrant representations of Sensient’s commitment to innovation. Splendor’s unwavering creativity fuels gorgeous creative blog production, creating a symphony of form, function and content, boosting Sensient’s digital presence to new heights within the global food color industry.

End of Year Sustainability Report Design

Splendor, NJ-based creative agency, designed an award-winning end-of-year report design for Sensient Food Colors. The nearly 100 page annual report showcased Sensient’s dedication to sustainability. Through meticulous layout and graphic design, Splendor crafted a report that blends aesthetics with data, presenting a holistic view of Sensient’s sustainability initiatives. This sustainability report represents the pinnacle of annual report design, resonating with stakeholders and customers alike. Sensient plays a pivotal role in championing eco-conscious practices within the food industry. Splendor’s expertise brought a fresh, much-needed perspective to the report, not just as a document, but as an engaging showcase. the report design epitomizes Sensient’s efforts towards a sustainable future.