Where CRE and strategic branding come together.

Website, Branding, and Marketing For CRE

Gateway Center Newark

CHALLENGE

Gateway Center stands as one of New Jersey’s most iconic and strategically positioned commercial properties. Amid Newark’s sweeping urban revival, Onyx Equities identified an opportunity to lead this transformation by reinvesting in Gateway and repositioning it as a vibrant hub for business, retail, and culture. With over a million square feet slated for redevelopment, Onyx needed a bold, world-class marketing platform to reintroduce the complex and elevate its presence in the market.

SOLUTION

Splendor was selected to craft a high-impact brand and digital experience that embodied Onyx’s ambitious vision and the dynamic energy of Newark’s resurgence. We designed and launched a cutting-edge website supported by an integrated marketing campaign, rich digital content strategy, premium video and motion graphics, and an extensive suite of branded materials from signage to sales tools. Every touchpoint was purpose-built to attract tenants and engage brokers, businesses, and community leaders.

Deliverables
Custom website design and development
Integrated marketing campaign
High-end promotional video and animation
Digital and print signage system
Social media content and outreach
Leasing and investor slide deck
What We Delivered
  • CUSTOM WEBSITE DESIGN & DEVELOPMENT

    A modern, user-friendly digital hub showcasing Gateway’s transformation and opportunities.

  • INTEGRATED MARKETING CAMPAIGN

    Coordinated digital, social, and print efforts that communicated Gateway’s new identity and vision.

  • HIGH-END VIDEO & ANIMATION

    Compelling promotional content capturing the vibrancy of the redevelopment and Newark’s momentum.

  • COMPREHENSIVE SIGNAGE SYSTEM

    Consistent, branded digital and print signage for seamless onsite and offsite presence.

  • SOCIAL MEDIA STRATEGY & OUTREACH

    Targeted content to build awareness and engage key audiences.

  • LEASING & INVESTOR DECKS

    Professional presentations designed to support leasing efforts and investor relations.

gateway center newark
Business Impact
  • REPOSITIONED LANDMARK

    Helped transform Gateway Center into a symbol of Newark’s urban revitalization and economic momentum.

  • SHIFTED MARKET PERCEPTION

    Generated buzz and renewed interest among tenants, brokers, and community stakeholders.

  • TENANT ATTRACTION

    Delivered tools that effectively communicated Gateway’s value, driving quality tenant inquiries.

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  • EMPOWERED OWNERSHIP

    Equipped Onyx Equities with a compelling brand story and marketing ecosystem to lead ongoing growth.

  • COMMERCIAL TENANT CAMPAIGN

    Developed a marketing and advertising campaign that attracted a major restaurant that became an anchor retail tenant for the property.

gateway nj website design
gateway presentation design

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COMMERCIAL REAL ESTATE WEB DESIGN

Gateway Center, Newark, NJ

Gateway is an optimally located commercial hub situated in the heart of downtown Newark, New Jersey. This particular location has defined the area’s business landscape for more than two generations. Recently, the site has undergone significant renovations and the hub has since been transformed into a modern, Class-A office environment and mixed-use space. Onyx Equities’ strategic efforts have revitalized Gateway’s buildings and its concourse, to help the campus, as to a greater extent, the city of Newark, to thrive. With new business and retail opportunities, access to transit and a large talent pool, Gateway and its concourse “The Junction,” are poised to re-energize downtown Newark. Splendor partnered with Onyx Equities to showcase this premier new office & retail destination. We created a stunning new website, a branding video, advertising campaigns, marketing collateral, and more which has helped Onyx reach scores of potential tenants, investors, retailers and partners.

COMMERCIAL REAL ESTATE MARKETING

Splendor, Red Bank, NJ

Leading web design and marketing agency Splendor was commissioned to promote and market Gateway Center, a prominent office and retail complex in downtown Newark, NJ. With their expertise in commercial real estate (CRE) marketing, Splendor has developed a comprehensive strategy to promote Gateway Center to businesses and individuals seeking top-notch office and retail space.

Through their knowledge of the CRE market, Splendor has identified key target audiences. They have leveraged their expertise in web design to create an online presence that showcases Gateway Center’s unique offerings and drives traffic to the complex’s website.

Additionally, Splendor has utilized digital advertising and social media marketing to reach a wider audience and generate interest in Gateway Center. They have helped the complex to stand out in a competitive CRE market and generate increased visibility and occupancy. With their extensive knowledge of the CRE market and proven track record of success, Splendor is the perfect partner to help you promote your commercial real estate offerings.