Brand Positioning, Website, Messaging, Logo

Erika Record

CHALLENGE

Erika Record, a distributor of professional-grade bakery equipment with decades of expertise and a team of former bakers, lacked a brand identity and website that told their story effectively. The outdated presence minimized their consultative approach, their curated European equipment, and the Baker’s Lab that allows clients to test and refine recipes. To better represent their value, Erika Record needed a modern brand and digital platform that positioned them as both equipment experts and trusted partners in the business of baking.

SOLUTION

Splendor developed a bold new logo, website and messaging platform anchored by the brand position Where Bakers Rise. This position celebrated Erika Record’s role as bakers empowering bakers, a community resource built on integrity, empathy, and expertise. The new website showcased their equipment solutions alongside stories of guidance, scalability, and support, reinforcing their place as the go-to partner for bakers of all sizes.

ERIKARECORD.COM