A Policy of Performance

INSURANCE BRANDING, WEBSITE DESIGN, MARKETING, VIDEO

BlueChip Underwriting Services

Despite its deep expertise and strong reputation, BlueChip lacked the brand clarity and digital presence to match its proven track record of high-performance outcomes. Splendor led a comprehensive brand overhaul — developing a strategic foundation that included core messaging, visual identity, and a powerful new positioning: A Policy of Performance. This platform highlighted BlueChip’s differentiated strengths, including in-house underwriting, exceptional speed, and a uniquely collaborative service model. From there, we brought the brand to life across a suite of touchpoints — including a responsive, modern website with intuitive UX, targeted messaging, marketing collateral, social campaigns, video, and email outreach. The result: a confident, cohesive brand experience that has already sparked new business opportunities and further cemented BlueChip’s leadership in the M&A space.

BLUECHIPUNDERWRITING.COM

Deliverables
Branding
Strategy
Logo
Web
SEO & SEM
Advertising & OOH
Email & Social
Brochures & Collateral
Video
branding, stationery, design agency
folder marketing collateral design
website design team bio
website responsive mobile design
stationery branding design
logo branding
stationery, logo, branding letterhead
social posts, linked in, marketing, design
flyer, marketing, design

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Established Brand, New Look

The previous logo was outdated, an illustration-based design. The subtle detail simulated 3D effects and numerous color variations made it very difficult to reproduce.

Our new logo redesign incorporates a high-impact, high-contrast, black and white color scheme. The simplified diamond icon is coupled with a gorgeous typeface combination of a classic, elegant serif font and a minimalist, modern sans serif font. The result is bespoke identity that communicates elegance, sophistication and integrity.