A brand not only tells the world who you are, but what you stand for.
The whole idea of branding is to create loyal customers and advocates. How does a company achieve that? With foresight. Splendor helps brands look long-term and define who they want to be and what they want to stand for in the minds of consumers. Branding is the foundation of what you’re trying to communicate, it’s important to articulate it right.


Just because you’re marketing doesn’t mean you have a brand.

A brand is what remains long after any advertising or marketing campaigns have been implemented. The brand is what remains in the public’s mind about your company. Is your company liked? Is your company trusted? How do people feel about your product or service? Splendor will create the all-important emotional connection to your business, product or service in a way that speaks to your customer on a human level.


No one will follow you if you don’t know where you’re going.

A brand strategy is connected directly to an organization’s business goals and long term plans. A well-defined brand strategy is a forward thinking holistic endeavor that touches all critical points of a business. Splendor is a leading branding agency that helps businesses uncover and define their strategy by first understanding the competitive landscape then identifying customers needs, wants and desires in order to carve out a unique position in the marketplace.

Jay Sharfstein, Executive Creative Director

Our Branding Process


Brand Vision

Who are you? What do you stand for? These are the questions we want to start with.


Brand Differentiation

How will you set yourself apart from the competition? What makes your company unique compared to others?


Brand Promise

A brand is more than a logo, it’s a promise of what your company stands for and what you can offer.


Brand Personality

Strong, innovative, driven – how do you want to be known?


Brand Position

Core theme and messaging framework. A description and narrative to define your brand.


Brand Manifesto

An amalgamation for your principles and values into a document that the team can all rally behind.

Kathy Kamatani


Branding is how people perceive you.

Your brand is arguably the most valuable asset your business owns. Your image, your voice, and what people say and think about you relates directly to the success of your business. Your brand can differentiate you from competitors, and earn trust from clients and customers.

How your company operates, how it communicates, and how it advertises defines the business in the eyes of its employees and the world. Through research and various branding exercises, Splendor will help your company define its position, personality, values, and promise.


Crafting game-changing brands and brand strategies.

Splendor is a world-class creative agency creating winning brands for over two decades. Our expertise in branding goes beyond the tactical mechanics of typical digital marketing agencies; we focus on the core of our clients’ businesses, tapping into their mission, vision, and values to create brands that are truly transformative.

What sets us apart from other digital agencies is our strategic and holistic approach to branding. We understand that branding is not just about a logo or a tagline, nor a paid google campaign. It’s about creating a cohesive and compelling narrative that resonates with the target audience(s) and drives business results. Our team of dynamic and strategic thinkers work closely with our clients to understand their business goals, purpose, and values, and then we develop brand strategies that align with their long-term vision.

Our secret skill is being able to recognize a business’s strengths and unique opportunities. As one of the most cutting-edge and creative firms in the United States, we have earned a reputation for delivering brands that disrupt industries and captivate audiences. From startups to established businesses, our brands have helped our clients differentiate themselves in the market, build brand equity, and drive meaningful connections with their customers.

Our brand strategy process is collaborative and results-driven. We conduct in-depth market research, analyze consumer behavior, and study competitors to identify unique brand opportunities for our clients. We then develop brand positioning, messaging, visual identity, and brand guidelines that are tailored to our clients’ specific needs. Our strategic approach ensures that our clients’ brands are not only visually appealing but also aligned with their business objectives and resonate with their targets.


Your brand needs to stick.

The process of creating a unique brand for your company starts with extensive investigation. We dive deep and ask important questions about you, your business, your market, and your mission. We research your industry and analyze and observe your competition in order to:

  • Understand your product or service
  • Understand your market
  • Identify distinct advantages within your market
  • Identify your personal taste and preferences

We combine the information we gather from you with our years of experience and artistic expertise to define and create a compelling brand that communicates success to your customers.


Listening: As important as talking!

In addition to our strategic capabilities, we also bring a deep understanding of business goals to our branding work. We believe that a brand should be a strategic asset that drives business growth, and our brand strategies are designed to achieve just that. We work closely with our clients to align their brand strategy with their overall business strategy, ensuring that both become integrated seamlessly. This understanding and success results from active listening, research and a ton of experience.

When you choose Splendor for your branding and brand strategy needs, you are partnering with a dynamic and cutting-edge creative agency that is committed to your business’s success. We are not just another digital agency focusing on tactics; we are strategic partners who understand the importance of a strong brand in today’s competitive landscape. We are passionate about creating brands that are authentic, impactful, and transformative, and we are dedicated to helping our clients achieve their business goals through strategic branding.

So, whether you are a startup looking to disrupt the market, an established business seeking to reposition, or a visionary organization with a bold mission, our branding and brand strategy services are customized to meet your unique needs. There is a significant difference when working with one of the most dynamic, strategic, and cutting-edge creative firms in the United States. Splendor partners with clients to create brands that reflect the essence of their businesses and propel clients toward success. Branding and brand strategy make a huge difference when going to market and presenting your products and capabilities.