Rosenthal Insurance Group, one of the leading father and son insurance companies in NJ was seeking a logo that perfectly represents their firm with two distinct, yet complementary approaches to business.

Splendor’s design team created a clean and professional logo that marries the concepts of tradition and integrity with a progressive, contemporary approach. The primary element of this logo design is the elegant, custom letterform logo of the company name. The “R” is composed of two distinct parts, one of which is an old calligraphic letter shape, and one of which is a modern serif typeface. This logo has been used in a complete stationery system as well as website design.

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