Where Bakers Rise

Brand Positioning, Website, Messaging, Logo

Erika Record

CHALLENGE

Erika Record, a distributor of professional-grade bakery equipment with decades of expertise and a team of former bakers, lacked a brand identity and website that told their story effectively. The outdated presence minimized their consultative approach, their curated European equipment, and the Baker’s Lab that allows clients to test and refine recipes. To better represent their value, Erika Record needed a modern brand and digital platform that positioned them as both equipment experts and trusted partners in the business of baking.

SOLUTION

Splendor developed a bold new logo, website and messaging platform anchored by the brand position Where Bakers Rise. This position celebrated Erika Record’s role as bakers empowering bakers, a community resource built on integrity, empathy, and expertise. The new website showcased their equipment solutions alongside stories of guidance, scalability, and support, reinforcing their place as the go-to partner for bakers of all sizes.

ERIKARECORD.COM

Deliverables

Logo design
Brand positioning & messaging
Custom website

Key Initiatives

STRATEGIC MESSAGING
Positioned Erika Record as a trusted guide dedicated to empowering bakers.
LOGO & VISUAL IDENTITY
Created a modern logo and identity system reflecting heritage and forward-thinking expertise.

WEBSITE DESIGN & DEVELOPMENT
Launched a responsive, content-rich website featuring the Baker’s Lab, solutions, and client support.

Business Impact

STRONGER MARKET DIFFERENTIATION
Positioned Erika Record as more than a distributor, but rather as a resource focused on helping bakers succeed.
UNIFIED BRAND EXPERIENCE
Delivered a consistent identity across logo, positioning, and web presence.

ENHANCED CLIENT ENGAGEMENT
Created a digital platform that builds trust and drives meaningful relationships.

VIEW MORE RELATED WORK

Sensient

Figenza

Gateway Center Newark