The Insurance category is boring? Not here it’s not.

BlueChip Underwriting Services, a leading Managing General Agent (MGA) specializing in insurance, deal, and litigation services, knew they needed something fresh. Which is why they recently reached out to Splendor to develop their new brand positioning and new website.

BlueChip knows that in the M&A transactional underwriting business, performance is everything. Underwriters must be conscious of their role within the greater process and be able to navigate various touch points seamlessly, as any mistake risks damaging relationships and slowing deals. BlueChip sets the standard with unrivaled performance, leveraging expertise, experience, and a deep bench of specialists. Their track record and backing by leading insurers instill complete confidence among brokers and law firms, making them the go-to choice for M&A transactions.

BlueChip’s new brand positioning: A Policy of Performance, speaks to BlueChip’s stellar reputation for their knack for nuance, and getting deals done on time.

This brand position is both dynamic and malleable, seamlessly and powerfully communicating the many facets and aspects of BlueChip’s operation. The messaging highlights all the aspects of BlueChip’s operations, while all seamlessly all laddering up to, and supporting, the bigger brand idea of A Policy of Performance:

• Efficiency. That’s Our Policy.
• Trust. That’s Our Policy.
• A Deep Bench. That’s Our Policy.
• Transparency. That’s Our Policy.
• Proactivity. That’s Our Policy.
• Reliability. That’s Our Policy.

The rebrand was the result of intense collaboration. BlueChip and Splendor worked closely together on a discovery exercise, delving into the core of BlueChip’s business — and the industry at large. Splendor’s discovery process also sought to understand what makes BlueChip’s offering unique. This deep dive resulted in a new brand positioning – and a subsequent marketing campaign to express the new brand.

Along with this new brand positioning, Splendor designed and developed an intuitive new website for BlueChip. Our mission was to create a digital experience that not only looked first-class, but clearly communicated the essence of the BlueChip brand. The new website is designed with the user in mind, offering a seamless experience that reflects BlueChip’s professional and performance-based approach.

From streamlined navigation to informative content, every element of the website has been meticulously crafted to ensure that visitors can easily access the information they need. Whether they’re seeking insights into BlueChip’s services or looking to get in touch with the team, the new site provides a user-friendly gateway to the company’s world-class offerings.

With the new website and brand positioning, BlueChip Underwriting Services is poised to strengthen its market presence and continue providing exceptional service to its clients. We’re proud to have been a part of this transformative journey and look forward to seeing how BlueChip will continue to lead the way in the industry.

Visit the new BlueChip website to experience their commitment to performance firsthand, and stay tuned for more bold projects from Splendor.

Check out the new website here →  bluechipunderwriting.com