For over 20 years, Splendor has made a name for itself branding and marketing everything from multi-million dollar commercial real estate properties to wrestling apparel companies.
Despite Splendor’s steady growth, Owner & CEO, Adam Taylor has always made it a priority to put his talents — and agency resources — towards important philanthropic causes close to his heart.
And despite a global pandemic and statewide work from home mandates, 2020 has been no different. Mr. Taylor led the charge on several projects that have benefited the people, businesses, and community of Monmouth county.
It is for this reason that Adam was recently honored by COMMERCE Magazine. Each year, CIANJ & COMMERCE Magazine together recognize individuals that give back to their communities in various ways through the Companies That Care program.
Earlier this year, Adam created PickItUp (PIU), in Red Bank, NJ. The PickItUp trash collection initiative helped clean the streets of Red Bank – home to Splendor and many other businesses. For the first few months, agency staffers — donned in branded t-shirts — were leading the charge. But the initiative has gained serious momentum and the monthly PIU team has blossomed to more than 40 volunteers.
The movement has organically blossomed. Through the power of social, PIU has connected with many other organizations that have started their own local PickItUp chapters across the state. The PIU has even reached folks in the UK, Ireland, and Portugal, creating a truly global grassroots movement.
In addition to the PIU campaign, Adam has also been recognized for his volunteer work with the Boys & Girls Club of Monmouth County. Last year, Splendor created a powerful series of commercials to support the Club’s Great Futures Giving Club campaign. By leveraging the agency’s relationships in the production community, Splendor was able to shoot and edit these videos for virtually nothing. In addition to his role on the Club’s marketing committee, Adam accepted a position in 2019 on the Boys & Girls Clubs’ Board of Directors, where he currently serves to promote the club and raise awareness.
In yet another effort to support the agency’s hometown of Red Bank, Adam donated his time to chair the Red Bank Business Alliance – an amalgam of local businesses that coalesce in order to make the town NJ’s premier choice to work, shop, dine and play. Adam served on the RBBA’s Board of Directors, in addition to leading the organization’s Marketing Committee.
“We are lucky to work with some great companies, organizations, and people. It’s an honor to be able to do what we love for a living and to work with great teams in the process. It’s our responsibility to pay it forward and give back and contribute in as many ways as we can. We are grateful for the recognition and the opportunity,” said Mr. Taylor.
Congrats again, Adam. We are proud of you!