May 9, 2016

Web Design Essentials For Medical Professionals

Healthcare in the twenty-first century is extremely complicated. At the same time, consumers and patients are savvier than ever. Physicians, practice managers and marketing professionals are challenged to bridge the gap between their patients and their practice.

Understanding this gap is the key to attracting and retaining patients in the competitive healthcare arena. In this web-based Information Age, no one wants to wait for information. We are accustomed to accessing the information we need exactly when we need it. We have the internet at our fingertips. If we want to know something, we just “Google it”. WebMD scores millions of user hits per day, patients searching for answers to their medical questions.

For all intents and purposes, if your visitors can’t find what they are looking for, it doesn’t exist.



Dr. Bozdogan Website


Providing a site of invaluable resources, tailored to meet the needs of your patients, will help to solidify your partnerships. You understand your patients’ needs to get their questions answered by your practice at any time of the night or day. Your patients’ experiences on your website are imprinted in their minds. It creates a very lasting impression as to how it’s going to feel to be a part of your practice. They will either feel supported in an easy, uncomplicated manner with clear, concise information or will feel frustrated, lost and dissatisfied with what they find.

User Experience will either drive patients to your practice, or send them running into the arms of your healthcare competitor.



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If the prospect of developing this patient journey and user experience seems daunting, or simply too time consuming, enlist the help of a professional. Web design experts with expertise in this area do exist, and hiring a strategic partner to help you design and map the online User Experience is an excellent investment in the success of your practice.

Splendor specializes in web design and development for medical professionals.

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