Healthcare in the twenty-first century is extremely complicated. At the same time, consumers and patients are savvier than ever. Physicians, practice managers and marketing professionals are challenged to bridge the gap between their patients and their practice.
Understanding this gap is the key to attracting and retaining patients in the competitive healthcare arena. In this web-based Information Age, no one wants to wait for information. We are accustomed to accessing the information we need exactly when we need it. We have the internet at our fingertips. If we want to know something, we just “Google it”. WebMD scores millions of user hits per day, patients searching for answers to their medical questions.