apples to apples
As the internet continues its incredible growth and expansion, a unique and distinct website has become essential for businesses who desire a competitive advantage. Differentiating a business from its competitors requires a bespoke, personalized website presence, crafted carefully and based on specific goals and objectives. Custom website design and development not only includes a unique look and design scheme for the site visually, but also a specific suite of functionality that should be engineered around a business’ individual needs.
When selecting a website design firm, many businesses consider total budget and visual appeal of prior web work above all other factors. Naturally, image matters. That is a universal truth in the web design and marketing universe. What happens behind the scenes, and behind the design, however, is also critically important.
Many low-budget website “design” companies are able to cut corners and offer extremely low pricing using website templates, with which there is no custom design or strategic planning involved. Today, there are thousands and thousands of pre-designed, pre-programmed website templates into which low-budget firms are able to quickly install, insert logos, text, and photos, and call it a wrap.