The Birch Group is a premier commercial real estate investor, owner and operator that specializes in the acquisition, financing, syndication, disposition, and management of commercial assets all over the world. The firm set a very ambitious goal of becoming the largest commercial office property owner in the state. They accomplished exactly that – in just a few short years. The Birch Group has expanded their portfolio to include over 3.8 million square feet of value-add office, retail and industrial assets in various strategic markets to propel their growth opportunities.
As the company has evolved, so has its opportunities to reach its target audience(s) more impactfully. Splendor had the opportunity to create and establish a unified brand strategy & position, logo & visual identity, comprehensive website, and stunning suite of marketing collateral to make it happen.
The custom website our team planned, designed and engineered included high-end, sophisticated page layout and composition as well as an intuitive interface and functionality with a best-in-class graphics and animations package to make each interaction memorable. In addition, the new website will serve as a hub to house all the firm’s key information and content, property portfolio, investment philosophy, details on their leadership and expertise, career opportunities, and more. Since The Birch Group is poised for great future growth and continues to expand its portfolio, we also made certain that the website can scale and accommodate future acquisitions and success stories with various features throughout.
In tandem with the website, Splendor crafted a captivating brand strategy, positioning, and messaging for The Birch Group to help better resonate, inform, and engage. This powerful copy exercise was paired with a logo design and visual identity package design exercise.
In addition, to further highlight all that The Birch Group has to offer, our team designed a suite of marketing materials and collateral for the team. This suite included custom business cards, a pitch deck, professional letterheads, and more. With creative copy and strong visuals, the result was high-end finished products that effectively reinforced the brand.
We are excited to continue growing our partnership together and to work on various projects for their firm and its properties!
Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you.
Connect with Adam on LinkedIn to see his latest articles and tips in all things business and marketing!
Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
