At the end of September, Splendor CEO Adam Taylor joined client SHADOWCAT at the 2023 Monaco Yacht Show. SHADOWCAT is a designer of bespoke support vessels, which are tailor-made to accommodate a wide variety of airborne, marine, and land-based vehicles.
Inaugurated in 1991, the show is held over four days in late September in the Port Hercule of Monaco. What started as a group of hand-picked companies representing excellence and innovation in yachting, has turned into an exhibition of ultra-high-end markets, intrinsically linked to the art of superyacthing. Luxury products, cars & motorcycles, even helicopters & private jet manufacturers attend the Monaco Yacht Show each year to exhibit their offerings to prospective clientele.
SHADOWCAT is no stranger to the Monaco Yacht Show, and was able to Show Taylor the ropes during his time there. Check out our gallery below to see SHADOWCAT’s booth and get a glimpse into MYS ’23.
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Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
