The Monmouth Academy of Ballet is an elite dance studio in Red Bank, NJ. The school has been a client of Splendor since its beginnings in 2014. Since then, the school has experienced tremendous growth and success. The original 1500 square-foot single studio space sat on the third floor of a historic building on Monmouth Street in Red Bank. In 2018, the school expanded to 4000 square-foot including new space on the second floor. That expansion involved building out the second dance studio in the building, and the addition of several offices, changing rooms, and “teen space,” which became a favorite among the older students.

In January 2024, the Monmouth Academy of Ballet moved to a brilliant, new, state of the art studio space directly on Broad Street, right around the corner in Red Bank. The new studio is on the ground floor, and features massive windows with excellent natural, as well as signage directly on Broad Street. This change in address has had a great impact on the business.

The journey for this dance school has not been an easy one. Dance studios in general, and especially a ballet-specific school, have limited audiences and revenue potential. MAB has relied on Splendor’s expertise and assistance over the past 10 years to develop a full suite of marketing and advertising initiatives.

From branding to custom website design, registration systems, social media, marketing, email marketing, traditional, print, advertising, and beyond, the work that Splendor has produced for MAB has been effective in showcasing the academy’s singular focus on classical ballet instruction, and attracting discerning, selective families who want the highest caliber of ballet instruction for their dancers. Splendor has also produced multiple promotional overview videos for the school. The latest video can be found on the homepage of the website and features live action footage of various dancers and skill levels, set to an inspiring soundtrack, and enhanced with a compelling and emotional script that Splendor wrote for the school.

The Monmouth Academy of Ballet’s continuing success is a wonderful testament to the great creative work that Splendor produces for clients, large and small. This small town business has trusted its marketing, advertising, and communications to the creative team at Splendor, so that the studio’s Artistic Director and teachers can focus on what they do best: world class, classical ballet instruction at the highest level.