Splendor recently completed logo and business card design for Locust Point Capital, a specialty finance company in Red Bank. Inspired by their location along the Navesink River, we created an iconic, yet fairly conservative logo that communicates elegance and sophistication.
Although young, Locust Point has a strong background and solid history within the firm’s leadership. This new branding helps convey longevity, knowledge and experience.
Stay tuned for their new website, which is currently in the works!
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Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. By focusing on what makes your brand truly unique—whether it’s your story, service, or customer experience—you can build lasting emotional connections with your audience. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
Category-Agnostic vs. Specialized Agencies: Which Drives Results?
Choosing between a category-agnostic agency and a specialized agency can significantly impact your brand’s success. Specialized agencies bring deep industry expertise but may lack fresh perspectives. On the other hand, category-agnostic agencies leverage cross-industry insights to drive innovation and adaptability. Discover which agency type aligns best with your business goals in our latest blog.
Architecting a Future-Forward Brand: Posen Architects’ Digital Overhaul
Splendor partnered with Posen Architects to redesign their website and refresh their branding, creating a sophisticated digital experience that highlights their leadership in architecture and attracts top-tier talent.
