Your brand is arguably the most valuable asset your business owns. Your image, your voice, and what people say and think about you relates directly to the success of your business. Your brand can differentiate you from your competitors, and earn trust and confidence from clients and customers.
name and tagline formulation
For new operations, divisions, organizations, and products, the name of the offering or business can be a glorious moniker or a disastrous misnomer. We can collaborate and strategize with you to create a name that resonates and sticks. Beyond name exploration, we also develop taglines and slogans that more clearly define what you offer and explain your values. Splendor has created meaningful names and taglines for many businesses, helping position them for success.
messaging & positioning
Although content development can expand into areas of website pages and printed collateral, your messaging and positioning is very closely tied to your brand. From mission statement to value proposition and beyond, we define and strengthen your identity with powerful language that incorporates key aspects of who you are and what you stand for. Our in-depth messaging exercises uncover your strengths and highlight your unique advantages.
logo & identity
What your customer sees in the first critical moments sets the pace. Your logo design is the face of your company and should be a memorable, high-impact visual representation of what you offer. Splendor firmly believes that hiring a professional to create your company logo design is about the smartest investment you can make as a business owner. A unique and distinct logo sets you apart and sets the pace for your entire advertising program. Not only will your initial impression be strong and convincing, but so will the rest of your marketing materials.
With a vision and a clearly-defined plan, goals are more within reach. The same is true for businesses and their brands. A brand strategy should align closely with your business objectives, and maps out a specific, deliverables-based process to develop, communicate and strengthen your brand. Creating a brand strategy is an in-depth undertaking that ultimately ensures that your brand connects and resonates with your ideal audience.
our approach to branding
The process of creating a unique brand for your company starts with extensive investigation. We take a deep dive with our clients and ask important questions about you, your business, your market, and your mission. We also research and learn about your industry to observe your competition, and understand what sets you apart.
product or service
identify distinct advantages
within your market
identify your personal taste
We combine the information we gather from you with our years of experience and artistic expertise to define and create a compelling brand that communicates
success to your customers.
sampling of clients we have named
From name to logo to message to strategy, we brand for success.
Contact us to have a conversation about your brand.