Crafting a Coastal Luxury Brand: SURFHOUSE Asbury Park

A seamless brand experience for SURFHOUSE Asbury Park.

SURFHOUSE Asbury Park is a premier residential community just one block from the beach and steps from the city’s iconic boardwalk, music venues, and vibrant arts scene. With 206 apartments, 20 luxury townhomes, and resort-style amenities including a landscaped courtyard and pool, rooftop lounge, and fitness studio, SURFHOUSE sets a new standard for modern coastal living.

Splendor brought this vision to life through a seamless brand experience. From a dynamic website to bold signage to strategic campaigns, every detail was crafted to capture the energy of Asbury Park while elevating the community’s luxurious lifestyle.

Capturing the allure of coastal living.

Every detail needed to balance elegance with ease, creating an online experience that conveyed both sophistication and the relaxed spirit of Asbury Park.

Clean layouts combine with soft coastal tones, organic shapes, and animated florals to echo the movement of the sea. Photography and messaging highlight not only the refined design of the residences but also the vibrant rhythm of the city outside their doors.

We extended the brand into a suite of marketing and environmental materials:

• Exterior signage and large-format promotional window graphics
• Wayfinding signage for residents and guests
• An A-frame boardwalk sign to capture local foot traffic
• Business cards and branded vouchers for “welcome offers”
• A marketing sheet detailing community features and specs
• Social media profile graphics
• A series of email blasts designed and deployed via HubSpot
• Digital ads for platforms like Apartments.com, Zillow, Instagram, and Facebook

Each piece reinforces SURFHOUSE’s story of elevated coastal living, ensuring that whether prospects encountered the brand online, on the boardwalk, or at the property itself, they experienced a polished and unified identity.

Building momentum for leasing success.

With a dynamic website, strategic email campaigns, and a full set of brand assets in place, SURFHOUSE has been able to build awareness, generate leads, and drive tour requests with ease. Every touchpoint communicates not just availability, but a lifestyle that blends oceanfront access, upscale amenities, and the cultural vibrancy of Asbury Park.

By translating the development’s vision into a living and breathing brand system, Splendor helped position SURFHOUSE as one of the city’s most desirable residential destinations.

Check out their new website here →    surfhouseasburypark.com