R.E. Graves Heating & Air Conditioning approached Splendor for a new logo. He felt that many of his direct competitors took the same approach for their branding, and wanted a logo that would set him apart from the pack of local HVAC contractors. Using a sleek metallic badge, retro font and cool colors, we created a brand image that represents the high level of service his company provides.
Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. By focusing on what makes your brand truly unique—whether it’s your story, service, or customer experience—you can build lasting emotional connections with your audience. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
Category-Agnostic vs. Specialized Agencies: Which Drives Results?
Choosing between a category-agnostic agency and a specialized agency can significantly impact your brand’s success. Specialized agencies bring deep industry expertise but may lack fresh perspectives. On the other hand, category-agnostic agencies leverage cross-industry insights to drive innovation and adaptability. Discover which agency type aligns best with your business goals in our latest blog.
Architecting a Future-Forward Brand: Posen Architects’ Digital Overhaul
Splendor partnered with Posen Architects to redesign their website and refresh their branding, creating a sophisticated digital experience that highlights their leadership in architecture and attracts top-tier talent.
