Molly Freedman is Director of Accounts at Splendor, where she oversees client relationships and works closely with the agency’s account management team to keep programs moving, priorities aligned and clients connected to the work.
Molly brings more than 20 years of experience across advertising, media, strategic partnerships and client relationships. She began her career in media planning before moving into senior sales and account leadership roles, giving her experience on both the agency and media sides of the business and a strong understanding of how brands, agencies and media partners work together.
She spent more than a decade at Time Inc., later Meredith Corporation, serving in Account Director roles across Coastal Living, PEOPLE and the company’s Food, Beverage and Spirits team. Her career has also included senior positions at Gap Inc., CivicScience, theSkimm and Betches Media, with experience spanning retail media, advertising sales, strategic accounts and brand partnerships.
Throughout her career, Molly has worked with major brands including Procter & Gamble, Mars, Dunkin’, Gap Inc., De Beers, NBC, ABC, Pfizer, AT&T and Citi. Her background spans display, video, CTV, social, audio, experiential, email, programmatic, data and insights, PR and print, giving her a broad understanding of how different channels work together as part of larger marketing programs.
At Splendor, Molly draws on that experience to provide senior-level oversight across client accounts while supporting the account management team and collaborating closely with strategy, creative, digital and development. Her focus is on understanding what clients need, keeping teams aligned and ensuring the work stays connected to the larger business and marketing objectives behind it.
