Recently, Ascentium Aesthetic and Financial Partners Corp. — two of the top equipment finance companies in the business — merged to become Financial Partners Group. Following the company’s restructuring announcement, FPG enlisted Splendor to develop their new brand identity, a new visual identity, a comprehensive website as well as marketing collateral — all designed to help unify and solidify the company as they prepared to take their new name to market.
Already a successful and fast-growing operation, Financial Partners Group has extensive experience in this all-important B2B niche. In fact, they are already outperforming their competition and are predicted to originate $300MM of volume in their first year under their new structure.
Splendor’s objective is to continue to build the FPG brand – and to continue to tout their experience, their flexibility, and their versatility within the space. We’ve already begun the process and are looking forward to continuing to help FPG reach even greater heights.
Stay tuned for Financial Partner Group’s new website – coming soon.
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