Facebook data analysis has shown that Valentine’s Day through mid-March are peak times for relationship breakups. In light of Valentine’s Day having recently passed, let’s take a look at reasons to break up with your website.
When is it time to move on?
unappealing & outdated
Your website is the first impression for your prospects, and as such it must be fresh, exciting and engaging. Time can take its toll on websites and they can lose their focus and appeal to first time prospects as they become outdated. Modern website design favors clean and simple over cluttered and busy. It only takes a split second to convey the positive or negative appeal of a website as well as its sense of modernity and appealing user experience (UX).
unresponsive design
With people spending more and more time on their mobile devices, it is vital that your website is mobile-friendly. A new website should have responsive design so that it functions properly and can be viewed on all devices, including tablets and smart phones. It’s now more important than ever to have a responsive website and be Google compliant.
low conversion rate
There are many reasons why an outdated website may not be converting traffic into leads. Many of them are covered in this blog post. Everything from navigation, responsiveness and overall UX design to lack of a clear call to action. Websites must be designed to guide visitors to desired actions in order to increase the likelihood of conversions. If they can’t find what they need in two clicks or less, the website’s UX and functionality have some fatal flaws that lower conversion rates tremendously.
Breaking ties with your current website when it suffers from any combination of these factors may be a sign of neglect or sense of understanding of its importance in your business and your brand. It’s very important to understand that you share in the responsibility for the need to move on to something more compatible. That being said, the right decisions made with support from experience and professional Web designers can ensure that a new website will provide a far more productive relationship with your customers, last a long time and adapt to changes needs.
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