Commercial real estate companies face unique challenges when it comes to web design and development. As your CRE website will likely make the first impression on potential customers seeking your services, it’s important to capture their attention and provide them easy ways to find what they are looking for. To help maximize your website’s ability to attract and convert leads, consider these web design must-haves.
Website essentials for your commercial real estate web design
1. custom design
A cookie-cutter or off the shelf web design template will not help your CRE operation distinguish itself from the competition. With a custom design, you’ll gain something uniquely yours and representative of your brand.
Generic may be easier (and cheaper), but you’ll experience an overall better return on investment with a custom design. A good, custom web design company will work with you to create something appropriate for your message, brand, and customer base.
5. compelling calls-to-action
Convert potential customers into clients with compelling calls-to-action on your website. Your website design company will create a layout including strategic CTAs to boost your conversion numbers. In addition, make sure your contact information is prominently displayed so customers can view your location and give you a call or email, and ensure your website submission forms are short and easy to fill out so potential customers can quickly relay their information to you.
10. social media sharing
When people find businesses they enjoy working with, they want to share their experience on social media. Adding social media share tools may actually help increase the flow of traffic to your website.
Choosing a creative services and website design firm for your commercial real estate business is an important decision. It’s best to work with a provider who has experience and knowledge in the industry, to ensure your marketing efforts are targeted and strategic. Read more about our services and experience with commercial real estate marketing here.
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