In this new website for Locust Point Capital, we aimed to strike a balance between clean and professional, and inviting and welcoming. The primary design layout focuses on minimalism for a sophisticated and elegant presentation, allowing pages of the site to focus on content and services. We crafted their site copy to make the most out of the visitor’s time spent on pages, and utilized high quality photography. Splendor designed Locust Point’s logo, print collateral, and orchestrated a photoshoot at their location on the Navesink. These elements, combined with Locust Point’s new website, set the foundation for a strong and memorable brand.