Known simply as “BAR”, this New Haven, CT hotspot needed a sleek, edgy new website to promote its active entertainment schedule, unique atmosphere, delicious pizza and on-premise brewery. With large format, full screen photography, one-of-a-kind navigation menu, and robust administration system, this website design conveys an on-target vibe for this hip nightclub.
This web design project, created by the award winning website design company Splendor Design Group, in cooperation with Heather Bensko of Clover Design, incorporates the use of transparent colors and images, which allow the website background – in this case, large photographs – to remain visible behind the page content. The balance between readability and visual effect is a delicate, but executed well for the BAR.
The content management system (CMS) of this website is based on the WordPress system. Our WordPress website development allows the client to make changes to the pages through a robust backend administration system.
Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).
Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
