“It was a series of books that my family ordered from a TV commercial, all about the Wild, Wild World of Animals. I loved the whole series of books, but particularly the volume on reptiles. There was a 2 page spread in the book titled ‘Splendor in the Grass,’ and it depicted 9 images of spectacularly colorful snakes.

The brilliant, natural coloration of these guys was just so amazing to me. When it came time to name the business, I wanted a name that reflected that same undeniable brilliance.”

How does your company’s name stack up?

For new operations, divisions, organizations, and products, the name of the offering or business can be a glorious moniker or a disastrous misnomer.

We can collaborate and strategize with you to create a name that resonates and sticks. Beyond name exploration, we also develop taglines and slogans that more clearly define what you offer and explain your values. Splendor has created meaningful names and taglines for many businesses, helping position them for success.

Need help?

We got you covered, contact us and we’ll make sure your name stands out in the crowd!