September 19, 2024

Splendor’s Growth in Red Bank (RENJ Article)

 

Written by Joshua Burd

 

It was 2011 when Adam Taylor moved Splendor Design Group to downtown Red Bank, prompting what felt like an overnight change in how prospective clients approached his then-12-year-old graphic design firm. “Suddenly, people were much more interested,” he recalled, seemingly thanks to the new address in an established business community.

That was one draw for Denholtz Properties President Steve Cassidy, based in Matawan at the time, who found Splendor online in 2014 while searching for a vendor to redo the firm’s website.

“He chose to work with us because we were accessible,” Taylor said. “We could meet face to face … and when we got together, there was a pretty good rapport and synergy.”

What’s more, he added, “It really started to open my eyes to how much work is actually happening right in our own backyard in real estate.”

For Splendor, it was the first of many commercial real estate clients that have been a key source of its growth over the past decade, accounting for some 40 to 60 percent of its business in recent years. Now a full-service creative agency with a team of 15, the firm has worked for the likes of Russo Development, SJP Properties, Onyx Equities and J&L Cos., part of a niche that comprises both corporate branding and campaigns for individual buildings and projects, which Taylor sees as a vital growth area.

All the while, his decision to locate in Red Bank continues to pay dividends when it comes to business development and attracting talent, prompting it to expand several times since its initial move to 50 Broad St.

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