August 20, 2017

Prince’s Signature Purple Color – Immortalized by Pantone®

On August 15, the estate of Prince and the Pantone Color Institute unveiled a new purple color in honor of the late superstar singer who tragically passed away. The color is called “Love Symbol #2,” it’s inspired by Prince’s classic custom made purple piano, and it will be the official color of his brand.

 

“The color purple was synonymous with who Prince was and will always be,” Troy Carter, entertainment advisor to Prince’s estate, said in a statement. “This is an incredible way for his legacy to live on forever.”

Pantone has been the graphic design industry standard for color for years now, and their vice president, Laurie Pressman, was honored to to work on Prince’s classic color.

 

 

“A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style,” Pressman said in a statement. “Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

For those who don’t know, purple became the official color of Prince in 1984 when he released the legendary song Purple Rain, which won the Oscar for “Best Original Song Score” as it was featured in his movie with the same title. Ever since then, he was known for making public appearances in the color and it became intertwined with his legend.

Love Symbol #2 is a great new option for design and marketing campaigns, as it is fairly uncommon and only used selectively. As Vinlay Finlay, the author of The Brilliant History of Color in Art, told the Los Angeles Times, “Purple is a branding color, a very special color. Not many people use it.”

For any business looking for a distinct edge in their materials, Love Symbol #2 might be a great fit.

Read Pantone®’s press release here.

you may also like...

Brookdale goes big tonight on Monday Night Football

Brookdale goes big on Monday Night Football.

The Brookdale spot that we produced will be airing on Monday Night Football November 4, 2019, when the NY Giants play the Dallas Cowboys with an audience of millions. Look out for it!

read more
Splendor Rebrands Red Bank’s Newest West Side Developments

Splendor Rebrands Red Bank’s Newest West Side Developments.

Splendor has completed rebranding projects for companies and retailers reshaping Red Bank, N.J.’s west side, including Denholtz Properties, Sickles Market and Booskerdoo Coffee & Baking Co. Read more here!

read more
New Jersey City University Billboard Design by Splendor.

Splendor Branding Campaign Gives a New Tone and Voice to NJCU.

New Jersey City University approached Splendor to create an engaging creative campaign that would help tell their game-changing university’s story.

read more