If you answered no to any of those questions, it’s time to consider optimizing your website for mobile use. In April of 2015, Google changed the way mobile search engine optimization works by implementing a never before seen algorithm update. The update, which web designers and developers deemed “Mobilegeddon,” gave priority to web sites that displayed well on smartphones and other mobile devices. Although it had no effect on Google searches made from a desktop or laptop, it sent ripples throughout the web community as mobile searches continue to be more common.
Have you visited your website on a mobile device lately? Did it load quickly? Was it easy to navigate?
On March 16 of this year, Google announced that they will be rolling out an update to search results that increases the effect of the ranking signal to help their users find even more pages that are relevant and mobile-friendly. Basically, Google is digging even deeper, trying to discover the many ways people search on mobile devices and understand the user intent behind those searches. Mobilegeddon is back again!
Non-mobile-friendly websites traffic fell 12 percent!
A study done by CWS.net revealed that a completely unresponsive mobile site is likely to fall at least 27 slots on the results page. The same study found that an unresponsive mobile site’s bounce rate rose by 37% after the original Mobilegeddon took place. And lastly, CWS’ study found that a website with an unresponsive mobile site saw traffic drop by 9% after the algorithm was implemented. According to WebProNews, 45 percent of businesses claimed they had experienced changes to their rankings or traffic as a result of Mobilegeddon. And, 41 percent reported a drop in rankings by at least three places and had noticed a drop in traffic as a result.
As mobile searches become more common than computer searches, the last thing you want is to be left behind.
