Tipping Point is an insurance company specializing in risk management services for small and middle market businesses. They approached Splendor in need of a brand image for their company.
We designed a logo that conveys the tipping point concept–the point at which the uphill climb of starting a business gives way to monetary success. Tipping Point wanted to convey a message of admiration for the courage and strength it takes to grow a sustainable business.
The resulting logo exudes strength, but without screaming out with excess testosterone, incorporating purple and gold to symbolize courage and success.
So much talk today is centered around the implications of technology, specifically AI, in our modern age. Where will AI take us? How will it change marketing? Our lives? The world?
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Splendor recently was tasked with revitalizing and refreshing the online presence of Allied Group, a commercial renovation and construction services company known for its specialized processes and its meticulous attention to detail.
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Here’s the hard honest truth; no one cares about your company, your products, and your messaging – until you make them care.
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