Tipping Point is an insurance company specializing in risk management services for small and middle market businesses. They approached Splendor in need of a brand image for their company.
We designed a logo that conveys the tipping point concept–the point at which the uphill climb of starting a business gives way to monetary success. Tipping Point wanted to convey a message of admiration for the courage and strength it takes to grow a sustainable business.
The resulting logo exudes strength, but without screaming out with excess testosterone, incorporating purple and gold to symbolize courage and success.
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