We created an all-new brand identity for this library in New Jersey. The pieces of the icon join to form an “X,” representing the shape of a gazebo from overhead, which is an iconic structure on their property. We used a sleek, sans-serif font and muted green tones for an overall conservative, elegant feel. The new logo perfectly captures Roxbury’s vision for their new logo.
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
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Choosing between a category-agnostic agency and a specialized agency can significantly impact your brand’s success. Specialized agencies bring deep industry expertise but may lack fresh perspectives. On the other hand, category-agnostic agencies leverage cross-industry insights to drive innovation and adaptability. Discover which agency type aligns best with your business goals in our latest blog.
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Splendor partnered with Posen Architects to redesign their website and refresh their branding, creating a sophisticated digital experience that highlights their leadership in architecture and attracts top-tier talent.
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