ZTR commissioned us to create an all-new logo design for their NJ based provider of technical and IT services. This logo design project involved our standard process of research and Q&A to better understand the industry, the client and their messaging, and some evaluation of competitor logo designs to learn who is doing what both successfully and unsuccessfully.

The end result is a clear, simple and high impact representation of what the company is about. With custom typography, a custom illustrated icon and a techy color palette, this logo is an effective mark for all of ZTR’s print and online advertising materials.

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