Rosenthal Insurance Group, one of the leading father and son insurance companies in NJ was seeking a logo that perfectly represents their firm with two distinct, yet complementary approaches to business.
Splendor’s design team created a clean and professional logo that marries the concepts of tradition and integrity with a progressive, contemporary approach. The primary element of this logo design is the elegant, custom letterform logo of the company name. The “R” is composed of two distinct parts, one of which is an old calligraphic letter shape, and one of which is a modern serif typeface. This logo has been used in a complete stationery system as well as website design.
Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).
Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
