Florham Park Public Library came to Splendor looking for a unique and distinct logo design to rebrand the library. Their overall goal was to represent both traditional values and resources, such as references and books, as well as their dedication to newer resources and technologies. “We want to preserve our heritage and open the door to the future.” The new logo design that Splendor created is a blend of old and new. With a clever, expressive icon and clean and elegant typography, the new logo design solidifies the library’s image and establishes a foundation upon which all future outreach efforts can be based.
The color scheme of the brand compliments the interior space of the library, and this will also be carried through into stationery, print collateral, and an all-new, easy-to-manage website design, which is being built on the WordPress content management system. FPPL has gotten overwhelmingly positive feedback on the design so far, and we are all excited to carry the momentum through to additional design projects.
Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).
Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
