As hybrid models evolve and the remote-work era settles in, businesses face a deeper question: What kind of environment helps teams truly thrive? In his recent Forbes article, Adam Taylor, CEO of Splendor, reflects on the agency’s full transition back to in-person work—sharing lessons learned, hard truths, and the impact on culture, performance, and leadership.

Remote Work Didn’t Elevate Performance

Despite initial comfort and flexibility, cracks began to form. Tasks dragged on. Profitability hit an all-time low. Even with additional hires, the agency made some of its worst mistakes.

Culture Can’t Be Scheduled

True culture is built in the unscripted moments between meetings—in hallway chats, impromptu brainstorms, and the everyday energy of a shared space. These moments are critical for growth, especially for younger professionals learning through observation and experience.

In Person Builds Momentum

Creative work isn’t linear or solitary—it’s fast-moving, collaborative, and driven by momentum. The agency’s return to in-person work sparked new energy, stronger bonds, and its best performance to date.

Leadership Means Making the Hard Call

Returning to the office wasn’t easy—and it wasn’t for everyone. But great leadership means creating the conditions for excellence, not just comfort. For Splendor, that meant leaning into structure, clarity, and real connection—even if it meant losing team members who weren’t aligned with that vision.

The “Great Return” Isn’t a Step Backward

It’s a bold step forward—toward stronger culture, better performance, and deeper connection. As Taylor puts it, “The great return isn’t about control. It’s about clarity.”

Read the full Forbes Agency Council article here »