Do businesses need websites? The short answer is absolutely.

There has never been a better or more necessary time to invest in a website. Having a strong online presence can have a massive impact on a business’s success, regardless of the industry. A well-designed website is important for attracting customers, and not having one can be a huge deal-breaker. Some businesses have their reservations about going online, but Splendor Design acknowledges the unique needs of every company and ensures a web design solution for everyone.

If you’re still not convinced, we’ve compiled a list of seven reasons why it is crucial for businesses to have a website in 2021.

1. Establish Business Credibility

A website establishes brand credibility. People often seek out a website before actually giving a company their business. Think of it like this: a website is usually the customer’s first stop. So, having an established website is an opportunity to make a good first impression and essentially, prove that the business is real and reliable. Proper web design showcases the company’s strengths and unique offerings and ultimately convinces customers to further pursue it.

Some businesses prove their legitimacy via third-party sites like Facebook or Yelp, but why rely on social media or review sites when you can control the narrative yourself? Not to mention, websites allow businesses to showcase their best reviews and projects. With website design and development, businesses can establish themselves as a trustworthy place in which consumers can invest their time and money.

2. Establish Brand Against Competitors

The truth is: competitors have websites. Well-designed websites too.

Having a high-quality website design can establish a business as the leader in its field. If a business’s competitors aren’t online, they will be soon. And if they already are, a website can be used to differentiate a brand and its position in the market.

A business’s website can be unique from competitors, showing potential consumers what makes them stand apart in the industry. By clearly establishing the business, what they represent, and what they stand for, there is more of a chance that customers invest their attention and money. Not to mention, the visuals, tones, and fonts used in the website design can curate a particular mood and feel. Since you are also able to curate your message and put forth reliable information, there is no better place to establish a brand than through a website.

3. Showcase Products and Services

Along with establishing the look and feel of a business, websites can provide information about a business’s products or services. Product and services pages showcase your business’s expertise in the market. Services pages can show how your business can solve pain points for leads and product pages showcase information about the product, including approved ratings, and FAQs that consumers often use.

Premium sites can also include striking images, high-quality videos, written descriptions, and positive testimonials all showcasing the business’s offerings, giving hesitant customers no reason to go elsewhere.

Not only will this sort of web design attract customers, but it will attract the right customers. Businesses may be looking to filter out certain attention and serve specific markets. By being upfront with their practices on the web, businesses can attract optimal clients.

4. Increase Traffic

Once a business is online, the website can be search engine optimized (SEO) for ideal web traffic. SEO means that the website is designed in a way that improves both the quantity and quality of the website traffic. Whether it’s using relevant content or keywords, the goal is to increase one’s ranking in the search engine results page (SERPs). That way, those simply surfing the net looking for a product, service, or researching a topic, could be fed or even stumble upon the business’s site. Proper SEO, and websites in general, allow businesses the opportunity to drastically widen their consumer base. After all, if a business doesn’t have a website, its chance of showing up on the SERP is zero.

5. Never Close Shop

Having a website means a business is available 24/7, thus saving time and basic customer service needs. Many businesses can get flooded with calls or messages regarding basic information like location or hours, leaving internal staff to tend to these inquiries. In today’s day age, there is no need for this back-and-forth. With a website, basic information is always available, even beyond nine to five business hours. Not to mention, it’s extremely useful when posting announcements and updates.

A website is usually the customer’s first stop – a place where their initial questions can be answered. Websites make for more efficient communication, thus leaving customers more satisfied and with an all-around better user experience.

6. Increase Revenue and ROI

Perhaps one of the most compelling reasons for businesses to invest in web development is to increase revenue and have a positive return on investment. Once clients can find a business online and understand its mission, they may just be intrigued enough to invest their money.

A website is one of the most efficient ways to increase revenue for a limitless amount of reasons. Websites can: provide information, answer questions, expand potential customers, establish credibility, and provide services around the clock. A website will attract new users, keep returning users happy, and turn leads into sales. When all of these pieces are working together, your website will help your business increase revenue and provide a positive return on investment. Which are both vital to a business’s long-term success.

7. Ensure Long-Term Success

The Internet is not going anywhere. 4.72 billion people are online (more than 60% of the world’s total population), and that number is continually rising in the digital age.

Websites also provide lasting value. Once a business invests in web development, its digital footprint is there forever and continues to work forever. In other words, businesses can invest in website design once and continually reap the benefits. It is a unique advertising method in which one investment can last forever.

Websites are not fads or trends. They are an integral part of the modern business world and are here to stay. To remain relevant and competitive in an increasingly digital age, businesses must be online.

For Splendor Design, the development of our client’s websites helps them establish credibility, establish the brand, showcase products and services, increase traffic, provide 24/7 contact information, as well as increase return on investment and establish long-term success. We work with many New Jersey companies looking to stay ahead of the curve, and excel at delivering custom engineered web solutions for their businesses.