Why Brand Authenticity Is the Only Currency That Matters
Authentic brands build trust and loyalty by staying true to their values. Discover why boldness and authenticity are key to standing out and driving long-term success.
read moreCreativity drives the workplace, allowing fresh ideas that competitors aren’t trying. However, the environment of an office can squelch creative minds. If you want to encourage your employees to get more creative and think in new ways, then you have to encourage a different work environment.
Studies show that even the way the United States approaches education has an impact on creativity. Standardized tests and competitive university entrance requirements put the focus on memorization and a narrow set of skills.
Even though creativity doesn’t seem to get valued by higher education, the most valued skill by company leaders is creativity and the ability to problem solve. If your employees feel driven by demands for productivity, they may not take the time to come up with new ideas and your company will suffer from lack of fresh thoughts.
If you want to end up as the best in your field, you must train your employees to think like winners. Winners aren’t afraid to fail. They try new things, work with a diverse employee base and understand that they might fail five times before they succeed once.
Cultivate this type of attitude in your employees and let them know you care about their ideas and support their efforts. If employees feel comfortable, they’ll share their ideas more freely
Lexie Lu is a contributing writer for Splendor Design and a freelance designer. She enjoys writing code and learning about new web platforms. She manages Design Roast and can be followed on Twitter @lexieludesigner.
Authentic brands build trust and loyalty by staying true to their values. Discover why boldness and authenticity are key to standing out and driving long-term success.
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