Monmouth Academy of Ballet Unveils Its New Home
Explore Monmouth Academy of Ballet’s 10-year growth and new Broad Street studio. Learn how Splendor’s marketing has driven success for this top Red Bank, NJ ballet school.
read moreIn my last Linkedin article, I wrote about the importance Splendor puts on thought out, quality content with maximum impact over a high quantity of sub-par material when measuring the value of our services to a potential client. We continually find that when businesses resort to a “quick and cheap” fix, the results are rarely strong. It’s not to say that the correct answer to conducting a successful marketing plan is shelling out as much money as possible. And while I usually shy away from giving clients direct quotes on pricing (there are so many variables that impact a proposal), I’ve constantly tried to find a way to ballpark.
I recently stumbled upon a digital marketing calculator from a group called WebStrategies Inc. (download here). The developer, Chris Leone, has graciously allowed me to write this post about the tool. Chris developed the pricing calculator through the data of multiple resources; the latest research and surveys from CMO.com, Forrester Research, and eConsultancy. By combining these resources, Chris and his team have formed an accurate representation of a monthly marketing spend.
I’ve provided a few scenarios that outline different price point suggestions for various sized companies. I’ve set up the tool as detailed below in order to give the most realistic scenarios to Splendor’s clients needs:
If you’re a small business with an annual revenue of ~$1,000,000 that wants to grow– the calculator suggests spending ~$5,000-$10,000 monthly on your total marketing budget.
Congratulations!! You’ve broken an annual revenue of $100 million dollars. But it’s no time to sleep. Companies like Apple and Nike (while earning just slightly more than $100 million/year) are at the top of their game yet they continue to invest heavily in marketing. If you invest $12,000,000 a year (!!), or 12% of your annual revenue, you’ve guaranteed your company a ROI.
If your company has decided to set up a marketing budget for FY18, this tool is a must have. There’s a reason big, successful companies invest in marketing; because it works. Any company at any size can benefit from a successful, strategic marketing plan. And Splendor can help implement it.
Explore Monmouth Academy of Ballet’s 10-year growth and new Broad Street studio. Learn how Splendor’s marketing has driven success for this top Red Bank, NJ ballet school.
read moreSo much talk today is centered around the implications of technology, specifically AI, in our modern age. Where will AI take us? How will it change marketing? Our lives? The world?
read moreSplendor recently was tasked with revitalizing and refreshing the online presence of Allied Group, a commercial renovation and construction services company known for its specialized processes and its meticulous attention to detail.
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