Logo Design for Gerard Electric

objective

Create a simple, unifying brand for a small electrical contracting business.

solution

Clean, simple shapes, appropriate colors and typefaces and a clever use of the lightning bolt all work together to form this solid logo. This design was a winner of both the JSPRAA design competition and the Graphic Design USA design competition.

This logo is part of a successful marketing campaign that includes business cards, vehicle graphics, t-shirts and a website.

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