When Strategy Shapes a District: M Station and the Power of Designing Beyond the Building
M Station in Morristown, New Jersey was recently featured in The New York Times.
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R.E. Graves Heating & Air Conditioning approached Splendor for a new logo. He felt that many of his direct competitors took the same approach for their branding, and wanted a logo that would set him apart from the pack of local HVAC contractors. Using a sleek metallic badge, retro font and cool colors, we created a brand image that represents the high level of service his company provides.
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Signal Strong, Brand Stronger: PMC Wireless Reimagined
PMC Wireless partnered with Splendor to refresh their brand identity and digital presence. A new logo, refined messaging, and custom website now reflect their leadership in mission-critical communications.
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How to Know It’s Time for a Logo Redesign (And What to Do Next)
Your logo is more than a mark. It’s a business signal. Explore the signs it’s time for a redesign and how strategic brand identity design strengthens positioning, credibility, and growth.
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