A Bold New Chapter for a Boutique PR Powerhouse

Violet PR has been making waves in the public relations industry for nearly 15 years, earning a reputation as a boutique agency with a powerful impact. Specializing in media relations, social media marketing, and content development, the firm has carved out a unique niche in the economic development sector. With a growing client base and a string of prestigious industry accolades—including being named Boutique PR Agency of the Year—Violet PR was poised for a transformation that would align their brand and digital presence with their impressive reputation.

As they looked to the future, it became clear that their existing website and brand identity were no longer serving their needs. Their previous website, built on a basic Squarespace template, lacked the depth and customization required to showcase their expertise effectively. Additionally, their visual identity felt dated, and their messaging didn’t fully capture the essence of who they had become as an agency.

A Holistic Rebrand

Our work with Violet PR began with a deep dive into their brand DNA. Through collaborative strategy sessions, we unearthed the qualities that made them unique—bold storytelling, deep industry expertise, and an unwavering commitment to results-driven PR campaigns.

With this foundation in place, we developed a new visual identity that felt fresh, modern, and unmistakably Violet PR. The new logo and branding elements strike a balance between boutique charm and powerhouse credibility, reinforcing the firm’s position as a leader in their niche. The color palette, typography, and overall aesthetic exude sophistication while maintaining the firm’s approachable and energetic personality.

A Custom-Built Digital Experience

The new website was designed from the ground up to be an engaging and dynamic platform that showcased Violet PR’s capabilities, achievements, and personality. The project included:

• A Fully Custom WordPress Site – Transitioning from Squarespace to a fully custom WordPress build provided the flexibility and scalability they needed. The site was designed to be as functional as it was visually compelling.
• Intuitive Content Management – A custom backend system enables the Violet PR team to effortlessly update content, case studies, team bios, and media placements without technical hurdles.
• Enhanced Storytelling – We crafted content that not only detailed their services but also conveyed their expertise and impact through compelling narratives and case studies.
• Brand Video Production – To further bring the brand to life, we produced a high-quality video that tells the Violet PR story through stunning visuals and authentic team narratives.

Check out their new website here →    violetpr.com