Fresh off a rebrand, Financial Partners Group is ready to go to market with its new logo & visual identity, brand platform and persona, comprehensive website, marketing collateral, and more. Splendor is thrilled to continue our partnership with FPG and to build momentum for the firm and showcase its offerings to the world through a LinkedIn-focused social media campaign.
Prior to the firm’s rebrand, FPG had undergone a merger with Ascentium Aesthetic and Financial Partners Corp. — two of the top equipment finance firms in the industry. Our collective efforts have helped unify and solidify the firm and its people as we gear up to go to market and share their story.
This fast-growing, successful financial services firm has already made itself known with its strong presence, experience, and managing clients and their unique needs for a variety of industries.
Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you.
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Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
