Shore Point Distributing, a known leader and large player in the liquor distribution sector, approached Splendor for a new website. Their old site, built in static html, was in need of a refresh. We embarked on a redesign to help reflect Shore Point’s longevity, knowledge and expertise.
The audience for Shore Point Distributing is a diverse range of individuals. In terms of demographics, they target people in various lines of work from many diverse backgrounds. Our goal was to create a site with universal appeal. The primary industry we targeted is comprised of liquor stores, restaurants and bars and potential employment candidates. A secondary audience is the individual retail consumers themselves.