There’s a famous advertising quote that was written in the 1960’s by renowned adman Howard Gossage – and it’s more relevant today than it’s ever been. Gossage said; “People don’t read advertising, they read what interests them — sometimes it’s an ad.” In today’s fractured media environment, it’s imperative that brands stand for something, and stand out from the competition. Messaging cannot be purely informational and transactional as it surely will get lost. The goal is to make your communications interesting and inviting. That’s what we’re doing for brands every day.