November 28, 2022

Sensient Blog Creative

Global giant Sensient Food Colors partnered with Splendor to design and build their all-important blogs for LATAM, APAC, China and more. Multiple countries. Multiple time zones. Multiple languages. One strong team to lead it all.

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Forbes Agency Council Article: Brand Differentiation Strategies

In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.

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Category-Agnostic vs. Specialized Agencies: Which Drives Results?

Choosing between a category-agnostic agency and a specialized agency can significantly impact your brand’s success. Specialized agencies bring deep industry expertise but may lack fresh perspectives. On the other hand, category-agnostic agencies leverage cross-industry insights to drive innovation and adaptability. Discover which agency type aligns best with your business goals in our latest blog.

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