Often times in today’s day and age, many business owners are left asking themselves one question: How much should I be spending on social media marketing? And many questions arise along with that, like does the neighborhood restaurant really need a Twitter and a Facebook? Can it really drive traffic? The answer is yes. According to Buffer, the industry average for a social media budget settles between $200 and $350 per day and The Content Factory found that the industry average social media budget per month fell between $4,000 – $7,000 per month.

With an effective social media marketing strategy, one that provides value to the audience, the community will grow to invest their faith and possibly dollars into your business. Even if you get one person to interact with your media, it can vastly increase your audience.

When a customer calls a phone line for help, only your employee and that customer can communicate. However, when a customer reaches out on social media, your entire audiences get to see how you address their needs. Yes, there’s more pressure that way, but it’s extremely effective if done well.

Social media marketing creates a chance for your brand to hit an extremely large audience. A well thought out tweet can go viral in a matter of minutes, reaching users across the country or the world. And, if it reaches the right audience, it can spread and be shared by highly-engaged influencers.

Hammering out content with no strategy can often leave a company hanging high and dry. Just because you write it doesn’t necessarily means people will interact with it. You must strategically publish for your audience, addressing topics that are newsworthy and engaging.

According to Marketing Tech Blog, social media can affect your SEO with link potential, personalization, search query volume and brand signals.