Chris Brandl is a bit of a fixture at the Jersey Shore. More than just the chef and owner at Brandl Restaurant and Jake’s Crab Shack (both in Belmar, NJ), Chris is a true networker, entrepreneur and advocate for his community. After 8 years in business, Brandl needed a facelift and a marketing overhaul.
Chris was looking for a brand that would define him, like a signature. But the logo needed to be timeless, simple and high impact. With a custom, hand-drawn letterform combined with elegant streamlined typefaces, the logo speaks to his diverse group of patrons.
With the identity of the business firmly established, we began designing print materials for the restaurant such as letterhead, business cards, and menus. The consistent representation of the brand colors and typefaces of all materials really strengthen the message of Brandl.
Additionally, Brandl is a frequent advertiser in local publications, ad journals that support local towns, and coupon books. In order to maintain the high level of design and branding we initiated for the restaurant, we also created an ongoing series of ad designs that really elevate Brandl above the typical ads seen in those media.
As the business grew, Splendor also redesigned the website for Brandl, creating a dynamic and engaging online presence for this Belmar hotspot. The website combines a visual design that is truly outside the box with large format photos and an easy to navigate page structure. With solid, branded colors and easy to read typography, the website creates a very smooth user experience.
The website offers very practical features to its visitors:
- daily specials
- upcoming events
- online reservations
- menu offerings
- video gallery
- news and press
- photo gallery
- online gift card purchasing
- online reservations
- online ordering
In addition to logo design, print design, and website design, Splendor also offered concept design for the restaurant. Following Chris’s lead, we helped him create the interior design scheme for the Brandl that would complement the branding we created, but also create a unique and memorable experience inside the establishment itself. From wall colors to architectural elements, signage and more, our collaboration with Chris was extremely productive and has met with rave reviews.
This collaboration in this process is one way that Splendor strives to help businesses really succeed. Adam Taylor, Splendor’s owner and creative director says, “This business is more than just designing a logo or a website. We create solutions. I want to help bring more customers into Brandl. And we’ll pull out all the stops to help make that a reality.”
Graphic Design USA and DAVEY Award Winner