Logo Design for Rethink the Jersey Shore

objective

To design a logo for Rethink the Jersey Shore.

solution

Rethink the Jersey Shore was a Surfrider Foundation campaign aimed to encourage homeowners, municipal and state governments to rebuild the Jersey Shore intelligently post Hurricane Sandy. The logo combines cool colors, a wave silhouette, and hand-sketched looking typefaces that indicate a drawing board concept. The specific geographical location could be swapped out depending on the region the logo is used in, including New Jersey, Delaware and New York.

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