Writing a Bolder Future.

Rebrand, Website, Messaging, For Economic Development

Violet PR

CHALLENGE

Violet PR had built a strong reputation as a boutique PR firm with a diverse roster of clients across economic development, AEC, tourism, commercial real estate, and nonprofit sectors. The firm was already known as a go-to specialist in telling complex stories that influence investment and growth.

However, as Violet PR grew, it faced a familiar branding challenge: its story wasn’t fully being told in a powerful and unique way. In an increasingly competitive and crowded media landscape, Violet PR needed a clear, compelling brand narrative that would highlight its strengths, differentiate it from larger firms, and resonate with journalists, municipalities, and organizations seeking impact.

SOLUTION

Splendor partnered with Violet PR to create a brand positioning platform, messaging system and bold new website that captured the agency’s unique spirit and its proven results. The centerpiece of this work is the positioning line:

“We Write the Future.”

This bold statement captures Violet PR’s role as change-makers helping clients attract investment, elevate their reputations, and drive long-term growth by shaping each client’s unique story and inspiring investors to get involved.

VIOLETPR.COM

Deliverables

Brand positioning and messaging platform
Brand identity and logo
Campaign tagline development
Brand narrative and manifesto
Website redesign
Social media design templates
Collateral redesign and development

“The Splendor team took our dated, soft look and updated it with a dynamic, bold brand and positioning statement. Then they carried the brand through, developing a snazzy new website and brand video that presents us as a forward-looking agency capable of taking on the world! We couldn’t be more pleased with their personalized, creative, exciting work.”
April Mason, President & FounderViolet PR

Key Initiatives

STRATEGIC BRAND POSITIONING
Defined Violet PR’s Brand DNA.
MESSAGING FRAMEWORK
Created a set of active, powerful statements (We Inspire the Future, We Elevate the Future, etc) that capture Violet PR’s relentless drive and mirror the agency’s role in shaping change.

NARRATIVE & INTERNAL MANIFESTO
Crafted a human, passionate manifesto that celebrates creativity, inclusivity, resilience, and the belief that telling stories can shape communities for the better.
WEBSITE DESIGN & DEVELOPMENT
Designed and built a modern, responsive site that reflects the new brand identity, highlights Violet PR’s positioning, and provides a dynamic showcase for client work and thought leadership.

Results

ELEVATED BRAND IDENTITY
A bold new positioning — We Write the Future — authentically reflects Violet PR’s unique expertise, values, and vision.
STRONGER MARKET DIFFERENTIATION
Positioned Violet PR as a boutique agency recognized for its expertise in economic development and complex storytelling, delivering creative strategies that earn top-tier media coverage.

LONG-TERM PARTNERSHIPS
Reinforced Violet PR’s reputation for personalized service, with many client relationships lasting 5–10+ years.
SCALABLE GROWTH PLATFORM
A narrative and messaging system built to flex with Violet PR as it expands its reach and continues to shape the future of economic development.

VIEW MORE RELATED WORK

Gateway Center Newark