Tipping Point is an insurance company specializing in risk management services for small and middle market businesses. They approached Splendor in need of a brand image for their company.
We designed a logo that conveys the tipping point concept–the point at which the uphill climb of starting a business gives way to monetary success. Tipping Point wanted to convey a message of admiration for the courage and strength it takes to grow a sustainable business.
The resulting logo exudes strength, but without screaming out with excess testosterone, incorporating purple and gold to symbolize courage and success.
PMC Wireless partnered with Splendor to refresh their brand identity and digital presence. A new logo, refined messaging, and custom website now reflect their leadership in mission-critical communications.
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Your logo is more than a mark. It’s a business signal. Explore the signs it’s time for a redesign and how strategic brand identity design strengthens positioning, credibility, and growth.
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In competitive markets, a logo or website alone won’t cut it. Businesses are turning to full-service branding agencies to align strategy, messaging, and design, creating clarity that drives growth.
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