In The Sea of Sameness, Everyone Drowns
Here’s the hard honest truth; no one cares about your company, your products, and your messaging – until you make them care.
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Tipping Point is an insurance company specializing in risk management services for small and middle market businesses. They approached Splendor in need of a brand image for their company.
We designed a logo that conveys the tipping point concept–the point at which the uphill climb of starting a business gives way to monetary success. Tipping Point wanted to convey a message of admiration for the courage and strength it takes to grow a sustainable business.
The resulting logo exudes strength, but without screaming out with excess testosterone, incorporating purple and gold to symbolize courage and success.
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It’s a CRE bling thing.
What’s better than continuously being recognized for outstanding CRE branding and marketing? Not much, really.
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Technology is a powerful tool. Creativity is the way to optimize it.
While many companies invest in advanced technology, true success comes from harnessing the power of human intelligence and creativity.
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